Bill Lauder’s Contribution To The Rapid Growth Of Clinique Laboratories
The swift growth, development and success of Clinique Laboratories can accredited to the inspirational leadership and guidance of Bill Lauder. Under him, the company has seen many major developments. Thanks to Bill Lauder’s exceptional foresight and business acumen the company has reached new heights. This was mainly due his outstanding marketing strategies. Today, Clinique Laboratories is a trusted household name for both men and women. The products that the company manufactures are medically tested by dermatologists and are safe for your skin.
Clinique Laboratories is under the umbrella of The Estée Lauder Corporation. Clinique Laboratories is leading manufacturer of premier skincare, hair care and make up products in the United States. Bill Lauder’s mother, Mrs. Evelyn Lauder was also actively involved in the day to day operations of the company. She was the first to introduce the idea of the wearing of the “white laboratory coat” by the beauty counselors of the Company.
In 1967, Mrs. Evelyn Lauder was impressed by an article that she had read in the American Vogue Magazine. This article named “Can Great Skin Be Created?” It was written by Carol Philips and Dr Norman Orentrich. The article discussed the concept of a daily skincare routine and its importance. She immediately brought this article to the attention of her mother-in law, Mrs. Estée Lauder. The company soon recruited the duo for this project. This lead to the formation of Clinique Laboratories. All the products manufactured here are clinically tested before being sold in the market.
Bill Lauder was the President of Clinique Laboratories from 1998 to 2001. During this tenure as President, Bill Lauder was also the Senior Officer of another brand that he helped create for the Estée Lauder Company. The name of this brand was Origins. This brand was created in 1990. Apart from this, Bill Lauder was also a Field Sales Manager for Prescriptives for two years. Bill Lauder was elected President of the Estée Lauder Company from July 2001 to December 2002. This was followed by his appointment as Chief Operating Officer from January 2003 to June 2004. Finally from 2004 to 2008, Bill Lauder was the Chief Executive Officer of The Estée Lauder Companies Inc. He donned many roles and responsibilities at the same time. He was successful in all of them!
It during this period that “Dramatically Different Moisturizing Lotion” was produced and went on to become the best selling prestige product in America. The product was the company’s crowning glory and a major milestone for Clinique. But the company didn’t stop at its laurels. Under the dynamic leadership of Bill Lauder , the company went on to make the first anti-aging serum. This product too became one of the most popular skincare products in America and across the globe. Since then, there has been no looking back!